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Our Story

Three decades of craft, care, and one family's promise to help India feel divine.

Affinity Salon began in a single outlet in Green Park, Delhi, built on a simple belief — that luxury grooming shouldn’t be out of reach.

34+

years in service,
since 1992

2018

Vinit and Siddhant Dua step into leadership

6+

salons across Delhi NCR and Gurugram

THE AFFINITY JOURNEY

How we got here

A journey shaped less by milestones than by the people who kept choosing to do the work with care.

1992

A vision takes shape in Green Park, Delhi

Affinity opened its first outlet — originally known as Affinity Elite, registered under Sidanya Enterprises — with a single conviction: luxurious beauty care should be tailored to the individual, not templated.

1992–2018

Building a name in Indian beauty

Outlet by outlet, Affinity grew into a recognised force in the Indian beauty industry, earning its reputation through expertly trained stylists and a consistently premium experience.

2018

Vinit Dua takes the chair, Siddhant Dua joins as CEO

Vinit Dua — whose background spans construction, interiors and high-end hospitality — stepped in as Chairman with a mandate to redefine luxury grooming. Siddhant Dua, bringing project-management experience from the U.S., joined as CEO to drive expansion and operational technology.

Since 2018

From salon to system

Under their leadership, Affinity moved from a collection of great outlets to a connected brand — standardised service protocols, structured training academies, and the technology to support both across every location.
Our Value

Our Philosophy of Beauty

Our Philosophy of Beauty

At Affinity, we believe beauty is about more than appearance—it’s about confidence, care, and meaningful experiences. Our purpose is to make every visit feel personal, exceptional, and memorable.

Our Mission

Our mission is to create exceptional beauty experiences that feel personal, thoughtful, and effortless.

Our Vision

We envision a beauty brand where artistry meets excellence, technology supports human connection, and every salon delivers the same uncompromising standard of care.

Our Motto

Because beauty is never just about how you look. It is about how you feel, the confidence you carry, and the relationships you build along the way.
PARTNER BRANDS

Brands we trust & love

A visionary entrepreneur whose experience across construction, interiors and hospitality has shaped Affinity’s growth since he took the helm in 2018.

CHALK
GEETANJALI
KÉRASTASE
L'ORÉAL
WELLA
OLAPLEX
DYSON
SEPHORA
MOROCCANOIL
SCHWARZKOPF
CHALK
GEETANJALI
KÉRASTASE
L'ORÉAL
WELLA
OLAPLEX
DYSON
SEPHORA
MOROCCANOIL
SCHWARZKOPF
YOUR NEXT BEAUTY MOMENT

Your Chair Is Ready.

Your Chair Is Ready.

Step into a space where beauty meets personalised care. From everyday elegance to your most special moments, let our experts create a look that feels uniquely you.

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